MARKETING
STRATEGY
MY PORTFOLIO
Role
Product Marketing Manager
Content Strategist & UX Designer
Duration : Feb 2024-Jan 2025
Objective
Develop a content-driven, user-centric educational platform that enhances discoverability, engagement, and adoption of Land Kit through structured learning experiences.
Problem Statement
The existing website lacked clear content hierarchy, intuitive navigation, and comprehensive educational resources, making it difficult for new users to access tutorials and learning materials necessary for onboarding and mastery of Land Kit.
Solution Statement
A redesigned website that functions as an educational content hub, providing structured learning paths, interactive tutorials, and easily accessible resources to support user adoption of Land Kit 2.0.
Content Strategy Goals
Knowledge Hub Development – Establish a well-structured, user-friendly content ecosystem that enables self-paced learning and product mastery.
Content Findability & Organization – Implement a clear information architecture that categorizes tutorials, documentation, and learning resources based on user proficiency (beginner to advanced).
Engagement & Retention – Increase user interaction and retention through guided learning paths, interactive examples, and progress-tracking features.
Seamless Onboarding Experience – Develop intuitive, content-driven onboarding workflows that introduce core product functionalities in a structured, digestible manner.
Conversion Optimization – Design a content-driven purchasing experience with transparent, clearly articulated pricing tiers and persuasive messaging to facilitate seamless product adoption.
responsive to mobile
EMAIL CAMPAIGNs
Role
Product Marketing Manager
Owned email campaigns from strategy through reporting, including email design, messaging, audience engagement, and performance analysis.
For Land Kit’s modest but dedicated user community, we created a personal, engaging email strategy that kept users informed about software updates while showcasing the firm’s broader initiatives and activities. This approach helped bridge the gap between user feedback, product engagement, and conversion opportunities.
SOCIAL MEDIA MARKETING
Role
Owner of Studio Bagazo
Social Media Strategy and UGC
WHo I Am
I’m an urban designer and educator focused on mobility, architectural history, and how the built environment shapes everyday life.
Mission
Through storytelling, I show how people can live independently from personal vehicles while spotlighting the products, tools, and services that enable safer, more connected, and more accessbile cities.
